Deriv, a Pioneer in Online Trading, Wins "Most Innovative Broker - MEA 2025" at iFX EXPO Dubai
Deriv, a leading online broker with a 25-year legacy of innovation, has been awarded "Most Innovative Broker - MEA 2025" at the recent iFX EXPO Dubai. This prestigious accolade recognises Deriv's commitment to democratising online trading and empowering traders with cutting-edge solutions.
Deriv team proudly received their award at the UF awards ceremony in Dubai
"Being named the 'Most Innovative Broker - MEA' is a testament to our relentless pursuit of excellence," said Prakash Bhudia, Head of Product and Growth at Deriv. "This award underscores our mission to empower traders with intuitive, cutting-edge solutions while ensuring a seamless, trustworthy trading experience."
At the forefront of technological advancement, Deriv has accelerated the integration of AI across its operations. The company has also adopted low-code platforms to streamline processes and enable teams to operate more autonomously and efficiently. By reducing development times, these tools have allowed faster iterations and improvements on key projects, including website enhancements and user onboarding. This strategic shift has been crucial in overcoming challenges associated with traditional code-heavy systems and fostering innovation across teams.
This recognition comes at a pivotal moment for Deriv, as the company embarks on a transformative journey to position itself as an AI-first organisation. "In 2025, our focus will be on embedding AI into the DNA of every department and empowering our teams to build their capabilities. We plan to use AI to automate tasks, leverage data analysis, streamline processes, and scale smarter," explained Rakshit Choudhary, Co-CEO at Deriv.
Artificial intelligence is poised to become a cornerstone of Deriv's strategic direction. The firm intends to leverage AI tools to enhance a wide range of operational functions, from strengthening compliance systems to optimising recruitment processes and driving greater
Deriv's commitment to innovation, coupled with its 25-year legacy of client-centricity, has solidified its position as a leader in the online trading industry. The company's global presence spans 20 locations, serving a diverse community of traders across various regions.
