DISH Media Partners BrightLine To Power Interactive, Personalized Advertising On Sling TV

RTTNews | 341 days ago
Stocktwits
DISH Media Partners BrightLine To Power Interactive, Personalized Advertising On Sling TV

(RTTNews) - DISH Media (DISH) announced Tuesday a partnership with BrightLine to allow for interactive ad units on live and on demand inventory on SLING TV. The two new advanced advertising products, In-Stream Interactive and Dynamic Addressable, are now available on SLING.

With Connected TV (CTV), now the number one platform for consuming video, advertisers are turning to more performance-based tactics to determine whether their TV campaigns are driving incremental results.

Dynamic ads are redefining the traditional commercial break, allowing agencies and brands to increase brand awareness and prompt audiences to take action.

Advertisers can now engage Sling viewers with interactive brand content while watching live TV, driving greater brand awareness, consideration and purchase intent.

BrightLine said they have partnered with DISH Media to expand the possibilities for CTV advertisers and provide viewers with the most dynamic, effective, and measurable ad experience available.

Tags: DISH
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FCC Fines Dish Network $150K In First-ever Space Debris Penalty

FCC Fines Dish Network $150K In First-ever Space Debris Penalty

In a first, the Federal Communications Commission or FCC has issued a penalty related to space debris to Dish Network Corp. for failure to properly deorbit its EchoStar-7 satellite. The FCC said its Enforcement Bureau has reached a breakthrough settlement of its investigation into DISH, which admitted its liability for failing to properly dispose of the EchoStar-7 broadcast communications...
RTTNews | 411 days ago
DISH, EchoStar To Combine In All-stock Deal

DISH, EchoStar To Combine In All-stock Deal

DISH Network Corp. (DISH) and EchoStar Corp. (SATS) announced Tuesday they have entered into a definitive agreement for DISH to combine with EchoStar in an all-stock merger at a fixed exchange ratio.
RTTNews | 467 days ago
DISH Inks Deal To Access T-Mobile's Nationwide 5G Network

DISH Inks Deal To Access T-Mobile's Nationwide 5G Network

DISH Network (DISH) and T-Mobile (TMUS) on Tuesday signed an amendment to the 2020 Master Network Services Agreement (MNSA) that provides customers of DISH's retail wireless brands, including Boost Mobile, access to T-Mobile's nationwide 5G network.
RTTNews | 880 days ago
Canadian Market Settles Lower; TSX Sheds 0.6%

Canadian Market Settles Lower; TSX Sheds 0.6%

The Canadian market ended notably lower on Friday, weighed down by losses in energy, industrials and materials sectors, and on uncertainty about Federal Reserve's interest rate trajectory.
RTTNews | 2 days ago
Dollar Turns In Mixed Performance Against Major Counterparts

Dollar Turns In Mixed Performance Against Major Counterparts

The U.S. dollar turned in a sluggish performance on Friday with investors assessing the Federal Reserve's likely moves with regard to interest rate reductions in the wake of most recent economic data, and Fed Chair Jerome Powell's somewhat hawkish comments.
RTTNews | 2 days ago
Canadian Shares Notably Lower

Canadian Shares Notably Lower

The Canadian market is down in negative territory Friday afternoon with stocks from several sectors reeling under sustained selling pressure amid uncertainty about U.S. interest rate cuts after dovish comments from Fed Chair Jerome Powell.
RTTNews | 2 days ago
Swiss Market Ends Lower On Growth Concerns

Swiss Market Ends Lower On Growth Concerns

Swiss stocks tumbled on Friday, weighed down data showing a slowdown in growth, and uncertainty about Fed interest rate cuts following hawkish comments by the central bank chair Jerome Powell.
RTTNews | 2 days ago
U.S. Dollar Strengthens After Strong Retail Sales Data

U.S. Dollar Strengthens After Strong Retail Sales Data

The U.S. dollar climbed against its most major counterparts in the New York session on Friday, following the release of the latest batch of economic data, including a Commerce Department report showing retail sales increased by slightly more than expected in October.
RTTNews | 2 days ago
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