DISH Media Partners BrightLine To Power Interactive, Personalized Advertising On Sling TV

RTTNews | 378 days ago
Stocktwits
DISH Media Partners BrightLine To Power Interactive, Personalized Advertising On Sling TV

(RTTNews) - DISH Media (DISH) announced Tuesday a partnership with BrightLine to allow for interactive ad units on live and on demand inventory on SLING TV. The two new advanced advertising products, In-Stream Interactive and Dynamic Addressable, are now available on SLING.

With Connected TV (CTV), now the number one platform for consuming video, advertisers are turning to more performance-based tactics to determine whether their TV campaigns are driving incremental results.

Dynamic ads are redefining the traditional commercial break, allowing agencies and brands to increase brand awareness and prompt audiences to take action.

Advertisers can now engage Sling viewers with interactive brand content while watching live TV, driving greater brand awareness, consideration and purchase intent.

BrightLine said they have partnered with DISH Media to expand the possibilities for CTV advertisers and provide viewers with the most dynamic, effective, and measurable ad experience available.

Tags: DISH
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FCC Fines Dish Network $150K In First-ever Space Debris Penalty

FCC Fines Dish Network $150K In First-ever Space Debris Penalty

In a first, the Federal Communications Commission or FCC has issued a penalty related to space debris to Dish Network Corp. for failure to properly deorbit its EchoStar-7 satellite. The FCC said its Enforcement Bureau has reached a breakthrough settlement of its investigation into DISH, which admitted its liability for failing to properly dispose of the EchoStar-7 broadcast communications...
RTTNews | 448 days ago
DISH, EchoStar To Combine In All-stock Deal

DISH, EchoStar To Combine In All-stock Deal

DISH Network Corp. (DISH) and EchoStar Corp. (SATS) announced Tuesday they have entered into a definitive agreement for DISH to combine with EchoStar in an all-stock merger at a fixed exchange ratio.
RTTNews | 504 days ago
DISH Inks Deal To Access T-Mobile's Nationwide 5G Network

DISH Inks Deal To Access T-Mobile's Nationwide 5G Network

DISH Network (DISH) and T-Mobile (TMUS) on Tuesday signed an amendment to the 2020 Master Network Services Agreement (MNSA) that provides customers of DISH's retail wireless brands, including Boost Mobile, access to T-Mobile's nationwide 5G network.
RTTNews | 917 days ago
Bay Street Likely To Open Slightly Higher

Bay Street Likely To Open Slightly Higher

Canadian shares are likely to open higher on Tuesday, and trading may be a bit lackluster and volumes rather thin as the market will close at 1 pm, and remain closed on Wednesday and Thursday for Christmas and Boxing Day holidays.
RTTNews | 5h 22min ago
European Shares Edge Higher Ahead Of Christmas Break

European Shares Edge Higher Ahead Of Christmas Break

European stocks edged higher in cautious trade on Tuesday ahead of Christmas break. The German DAX is not trading today while the FTSE 100 and CAC 40 will close early for Christmas Eve.
RTTNews | 9h 12min ago
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